In the year 2009, there were only 2 people working as Graphic designer in Publications Division. The section was called CCMT designs. In 2011, team escalated of 4, & Pujya Guruji gave the name to the section “Chinmaya Kalpanam” & thus started Chinmaya Kalpanam. Now team has expanded to 6, with expertise in DTP, graphic design, 2D, 3D, animation etc.
Graphic design is “the art of visual communication that combines images, words and ideas to convey information to an audience.”
Chinmaya Kalpanam is our in-house Graphic design department. We use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. We use a combination of typography, visual arts and page layout techniques to produce a final result.
Our fundamental activities include Cover design for Books & CDs/DVDs, designing for social media & other promotional material like catalogue, posters, flyers, buntings, banners etc. for publicity.
Our projects involve the stylization and presentation of existing or new text. The page layout aspect of graphic design deals with the arrangement of elements (content) on a page, such as image placement, and text layout and style. With print media, elements usually consist of type, images and occasionally place-holder graphics for elements that are not printed with ink such as die/laser cutting, foil stamping or blind embossing etc.
We use all of the popular and "industry standard" software programs for graphic design Adobe Photoshop, Adobe Illustrator, Adobe InDesign, CorelDraw, etc.
Apiece title designed by Chinmaya Kalpanam goes through all the following processes.
- Text Capturing
- Page layout / cover design
- Integration of corrections
- Send file for printing
Our aim is to reach out more people & spread Swami Chinmayanada’s mystical message & spiritual knowledge through our eye catchy designs.